I attended the Institute of Practitioners in Advertising Scotland’s Members’ Reception last week, and was left with a hugely positive impression of the advertising industry Scotland. I was particularly struck by the comments of Brian Coane from Leith Agency, outgoing IPA Scotland President, about the contribution that Advertising makes to the Scottish Economy. Brian has been … Continue reading Advertising: An economic and social force for good in Scotland
Delighted to have this great guest post from Edinburgh philosophy alumnus George Gunn, Content Strategist, The Leith Agency. Although written from the perspective of a philosophy student, a lot of the messages apply to many other students studying non-vocational degrees. Interested in advertising? Come and hear more about Digital Media & Advertising this Wednesday 2nd … Continue reading A Career in Advertising with a Philosophy degree……
Thanks to my colleague Janet Forsyth for this post which gives an update on the media sector picking up on some research done by consultancy firm McKinsey & Co. Not only does it give a useful update on where this sector might be headed in the next few years but useful material for including in … Continue reading Global media market, growing, evolving…..
Thanks to Suzanne Agnew, one of our Trainee Careers Consultants for this post on trends and opportunities in advertising - Rebecca When the economic downturn began the advertising sector was one of the first to suffer, but for the past 5 years it has been making year-on-year recovery. This is highlighted in the Institute of Practitioners in … Continue reading More jobs for students and graduates in advertising